Great Leaders Don’t Try to Motivate People

Jake Wilder
3 min readMar 13, 2022

They Know it’s a Losing Strategy

Photo by Karolina Grabowska from Pexels

Let me tell you about a problem. Companies everywhere are trying more to motivate their people. In the face of increased attrition and the continued Great Resignation, managers are spending more of their time trying to motivate their employees.

On the face of it, this might not seem like a problem. But it’s a doomed strategy.

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Jake Wilder

I don’t know where I’m going. But at least I know how to get there.