Urgency Bias Scammed Me Out of $2,000.

Jake Wilder
5 min readDec 14, 2021

Don’t Let It Ruin Your Decision-Making.

Photo by Liza Summer from Pexels

Years ago, I was scammed for $2,000. I bought into the wild promises of an online course. I was supposed to learn entrepreneurial secrets that would make me millions. What I got was a bunch of basic advice that you can find online for free.

It’s embarrassing. I should have known better. Success takes hard work, perseverance, and a willingness to fail. Anyone who offers a path absent these traits is only offering an illusion. Life rarely comes with such convenient shortcuts.

Looking back, there were plenty of red flags. But the biggest was the inflated sense of urgency. Every communication emphasized the need to act now or miss out. Sign up this minute or risk being left behind.

And if there’s one thing we can’t stand, it’s the thought of being left behind.

These scams play on our urgency bias. When we’re under time pressure, we feel compelled to act. And that overwhelming urge to act sacrifices our ability to make good decisions.

Scarcity and Urgency Bias — Two Peas in a Pod

“The way to love anything is to realize that it might be lost.” — G.K. Chesterton

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Jake Wilder

I don’t know where I’m going. But at least I know how to get there.