Stretch Goals are Killing Your Team
It’s Time to Stop Already
“A real leader can somehow get us to do certain things that deep down we think are good and want to be able to do but usually can’t get ourselves to do on our own,” wrote David Foster Wallace. There are few better definitions of leadership than helping those around you to achieve more. It’s the core responsibility of managers everywhere. So, it shouldn’t be surprising that most managers find a way to screw it up.
Somewhere along the way, management got the idea that we could encourage people to perform better by giving them ridiculous objectives. It makes some intuitive sense. We figure that even if people fall short, they’ll be further along than if they settled for a lower goal. Yet this ignores how human behavior actually works.
I’ve done this myself. I’ve signed people up for stretch goals hoping it would motivate them to deliver major improvements. Then I watched as they became so discouraged that they gave up and consigned themselves to defeat. Or they just assumed that I was an idiot and had no grasp on reality. Either way, nothing much got done.
Most people aren’t motivated by a ridiculous challenge. They only see the futility of trying to play a game they can’t win. No one plays that game for long. And they certainly don’t give it their best effort.
