Stop Saying “It’s No Big Deal.” It is a Big Deal.
5 min readOct 2, 2021
You Get What You Tolerate
“It’s not what you preach, it’s what you tolerate,” wrote Navy Seals Jocko Willink and Leif Babin on maintaining standards as a leader. This same principle extends to all aspects of life. With every interaction, you teach people how you want to be treated. If you tolerate less respect, less respect is undoubtedly what you’ll receive.