It’s Time to Stop Engaging with Trump Loyalists

We Don’t Need to Understand. We Already Understand.

Jurgen Appelo

You don’t worry about the laggards.

There are many valuable lessons in Everett Rogers’s Diffusion of Innovations, but a key one is just that. You don’t worry about the laggards.

As the graph shows, new ideas go through five stages of user adoption: innovators, early adopters…