How to Sell without Selling

No Polyester Jackets Required

One of my first jobs was selling candy bars door to door. It was as close as you could get to indentured servitude in the 1990s.

I hated every minute of it. I don’t know if you’ve ever had to sell candy bars, but these had the unenviable combination of being overpriced and tasting like chalk. Trying to convince people to buy a product I hated didn’t go over…